CASE
Solarclarity
Solarclarity is a (B2B) distributor of solar panels and founded partly with the idealistic philosophy that installing solar panels should be made accessible for the mass – think: ‘power to the people’. The company ambitiously wants to become the best distributor of solar panels in Europe. That’s why they asked me in 2023 to reposition the brand as a true market leader. An important customer insight that emerged in the workshops, became a pillar underneath the brand strategy; the value of a carefree customer journey. An insight that fed into the brand proposition The smoothest race to the roof. This Agency and designer Ralph Booms were responsible for the creative translation into a new visual identity.