Urban Arrow designs electric cargo bikes and is quickly expanding its business around world. That’s why I was able to help this relatively young company with a wide variety strategic work (mostly together with Tactics Design); formulating a brand and design guide, mapping out the ideal design process, and formulating a product roadmap. All of these products have helped Urban Arrow to follow a clear strategic course, create a focused product portfolio and build a brand with a strong, consistent identity. And by having sourced all the input through workshops, the output of my work is broadly supported within the organization.
"Wouter has contributed significantly to the process of maturing our brand. On many different levels. The most important one is helping us to formulate a clear brand vision. One of the things that makes Wouter a strong brand strategist is that he is analytical and creative at the same time. So that he has much eye for detail, but also from a helicopter view thinks about our larger ambitions."
Jorrit Kreek, founder and CEO Urban Arrow