Asset management company Topcapital asked me to help them with the repositioning of their online brand iBeleggen. What distinguishes both brands in their market, is the ‘slow’ investment strategy, which comes down to investing as safely and widely as possible in different international indexes. Since both brands worked with the same philosophy, my first suggestion was: why not merge your brands into a new brand? So that’s what happened. Except for the positioning, I also helped finding a new brand name, creating a visual identity (by Lowres Creative Studio) and building a digital platform (by Studio Bruikbaar). De new name is Bloei (blossom), referring to growing your wealth and the slow-investing state of mind that may lead to personal development. This all turned into the brand proposition: Groeien met geduld (growing with patience).

The journey we completed with Wouter was extremely fruitful. The brainstorm sessions stimulated creativity, brought new insights to the table and clarified our core values. Wouter’s ‘brand foundation’ also naturally led to a whole new brand and visual identity that both perfectly match with who we are. A visual identity, for that matter, that has garnered the necessary sympathy among our clients. Finally, the result has induced a process of transformation, with clear and inspiring vistas.”
Peter van der Slikke, founder Bloei