It was during an internship at Unilever that I discovered the power of brand building. I instantly knew; this is what I want to do. Nevertheless, I briefly became (trade mark) lawyer – after all, I got my Law degree. In 2003 I wanted to work with brands in a more creative environment and switched my career to advertising. After five years, I started working for brands directly, because I wanted to be involved more broadly and fundamentally. In 2017 I chose for a change of scenery and became marketing director at MTV in New York. A wonderful experience, but in 2018 I returned to Amsterdam to do what I like most, building solid brands in close collaboration with ambitious organisations.