In my workshops we explore different strategic routes and elaborately talk about the culture in your organisation. With the help of my ‘4P Brand Canvas’ (4P: Purpose, Potential, Personality, and Proposition) we explore the essence of your brand. We use tools such as the SWOT-analysis, Golden Circle and Archetype model. Next to that I try to get everyone on the same page. These workshops are not just the stepping stone toward a brand strategy, but sometimes also toward a brand identity, brand name, creative product or roadmap.