To enter the soul of your organization and at the same explore the fitness of different strategic routes, I usually organize a strategic workshop. In this workshop we fill out my ‘3P’ strategy canvas (Purpose, Positioning, Personality) and unlock the essence of your brand. Next to that I align the most important stakeholders as much as possible. These sessions are not just the stepping stone toward a brand document, but also to a design guide, new brand name, brand identity or product roadmap.