In 2018 ‘nspire’, a brand new mobile content platform built by KPN, went in beta. It offered suggestions for one’s leisure time (restaurants, movies, books, events, etc). Before the launch I organized a strategic pressure cooker with a broad team of digital and business professionals to collect the input for a visual identity and align everyone in the same direction. Subsequently I wrote a brand document that formed the starting point for the visual identity and online campaign.
"Within a short period of time Wouter organized a workshop in which he very effectively discussed strategy with us, and thus deepened and sharpened our brand knowledge. The brand document that came out of it, helped us tremendously in positioning our brand and briefing other parties - both internally and externally - to further develop it."
Jeroen Zijerveld, strategist KPN