What are we going to do?
In this pressure cooker session we will conceive of a brand positioning in one day. This pressure cooker is especially useful for founders, leaders and marketers who don’t have the budget for an extensive brand positioning process. The guide in this session is the ‘4P Brand canvas’. Through this canvas, we will explore what your organization, business, market, and brand is all about. By constantly asking questions and brainstorming the answers, we'll explore all the elements required for a solid brand strategy, such as your company's USP, purpose, values, archetypes and brand promise.
Why do it?
A clear and ambitious brand positioning is
the way to grow your business. Because it brings everyone, internally on the same page (so that everyone contributes to the same vision), builds a distinctive brand character (so that you can claim your own domain) and creates added value (so that your customers understand why they should buy and love your brand).
WAT WILL YOU GET?
- A full day of brainstorming about your brand
(i.e.: your organisation, the business, the market and your brand)
- A solid, clear, ambitious, and distinctive brand positioning
- A filled out 4P Merkcanvas
- And afterwards: an elaborated canvas into a slide deck of 10 slides
PRICE
€ 3,500.-- (excl. VAT)
