As Boon Strategy I help your company to formulate a long-term brand vision that positions your brand in a competitive and appealing way. So that you have a solid foundation for a consistent, robust and futureproof brand.
Want to learn more? Let’s do coffee
When formulating a brand strategy, I always work in co-creation. Which means that in one or more workshops I bring together the most important (internal) stakeholders, so that there is ample room for knowledge exchange and to get everyone on the same page. In these workshops I use my ‘5P Brand canvas’, a workshop-tool that addresses the most important elements that belong in a brand strategy.
Apart from a solid process, I am a brand strategist with more than 20 years of experience. I have worked for a variety of brand; startups, corporates, B2C, B2B, products and services. I have not just written countless brand strategies, but am also very experienced in doing stake-holder interviews and conducting qualitative research. With over a decade of experience in facilitating workshops, I quickly understand how organisations and markets work. And by now, I intuitively sense both the friction and the brilliance.
