Boon Strategy is ‘creative brand strategist’ Wouter Boon. Wouter studied law in Amsterdam, worked as legal counsel at Unilever, and subsequently as trade mark lawyer at Boekel De Nerée.
In 2003 Wouter switched to advertising. He worked as strategist at McCann Erickson and LoweDraftfcb, before he started his own business in 2008. Wouter has worked for a wide range of national and international creative agencies, brands and organisations, and specialises in business development, positioning brands, writing creative briefings and directing the creative process.
In 2008 Wouter also founded Amsterdam Ad Blog (an international blog about advertising) and X-Pollination (a network event for the creative industry in Amsterdam). In 2014 Wouter published a book about creativity: Defining Creativity. Finally, he is board member of the Account Planning Group Netherlands and lecturer at the Utrecht School of the Arts (HKU).