It was during an internship at Unilever in 1998 that I discovered the power of brand building. I instantly knew; this is what I want to do. But to not throw away my law degree, I decided to become a lawyer for a while. To be precise, a trade mark lawyer. In 2003 I decided I wanted to work with brands in a more creative environment and switched my career to advertising. And after 5 years I started working directly for brands, to be at heart of fundamental brand management. In 2017 I wanted a change of scenery and became marketing director at MTV in New York. A wonderful experience, but in 2018 I returned to Amsterdam to do what I like most; building solid brands in close collaboration with ambitious organizations.