Boon Strategy is ‘creative brand strategist’ Wouter Boon. Wouter studied law in Amsterdam, worked as legal counsel at Unilever, and subsequently as trade mark lawyer at Boekel De Nerée.
In 2003 Wouter switched to advertising. He worked as strategist at McCann Erickson and LoweDraftfcb, before he started his own business in 2008. In 2016 Wouter started working for MTV in New York as marketing director. In 2018 he returned to Amsterdam. All in all, Wouter has worked for a wide range of national and international creative agencies, brands and organisations, and specialises in business development, positioning brands, writing creative briefings and directing the creative process.
Wouter is also blogger and author; in 2008 he founded Amsterdam Ad Blog (an international blog about advertising) and in 2014 he published a book about creativity: Defining Creativity. Wouter is also lecturer at the Utrecht School of the Arts (HKU).