With Boon Strategy Wouter Boon offers brands, organisations and creative agencies strategic advice focused on business development, brand architecture and marketing communication.
I support brands and organisations predominantly with researching markets, competitors and target groups, workshops, mapping out market opportunities, and writing brand documents. This way I help brands to discover their essence, to lay down a solid positioning and to adapt to changing insights, markets and/or consumer needs.
Advertising and design agencies consult me for positioning their brands and for the development of commercial and creative communication – among other things, advertising, design and digital platforms. On top of that, I inspire the creative process with solid briefings based on valuable market and consumer insights.
In 2014 I published the book Defining Creativity in which I concisely yet comprehensively explain what creativity is. Along the lines of this book I also give lectures about creativity at companies and educations. I am currently doing research for a second book about how to manage the creative process.