As Boon Strategy I help your organization to formulate a long-term brand vision that positions your brand in a competitive and appealing way. It also provides clear direction and the foundation to build a consistent, yet outstanding brand.
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My strategic processes always start with collecting knowledge and insights, from within and outside the organization, about your business and market. This forms the starting point for the second phase; with the most important internal stakeholders we fill out a strategy canvas, thus laying the foundation for a solid brand strategy. The workshop is also the perfect format to get everyone on the same page. During the last phase of the process, I formulate an inspiring brand fundament, that defines a clear brand vision and the way forward.